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FORD CENTENNIAL CELEBRATION CONTEST LASTS ALL MONTH LONG
 OAKVILLE, Ont., June 2nd, 2003 – When Ford Motor Company turns 100 years old on June 16th, 2003, worldwide celebrations are planned, including five days full of activities in Deerborn, Michigan. Ford of Canada dealers want to celebrate all month long and their celebrations include Ford and Lincoln vehicles as prizes.
The dealer Centennials Celebration Contest confirms that the month of June is the time to buy or lease (and perhaps win) a Ford or a Lincoln vehicle. Customers who go to their Ford or Lincoln dealership and select a new Ford or Lincoln car or truck to purchase or lease can call into the Ford Centennial Celebration Hotline and find out if they have won the purchase or lease of their dream car.
“The Centennial Celebration Contest is a fitting way to mark the 100th year of the Ford Motor Company. It brings extra excitement to those customers who are interested in buying or leasing one of our ‘Built for life in Canada’ products,” said Mike Herniak, vise president, General Marketing, Ford Motor Company of Canada, Ltd.
“We think this contest will attract new customers to Ford or Lincoln dealerships in the hope that they will be the lucky winner of their purchase or lease,” Herniak added.
In all, 30 vehicles will be awarded – one car for everyday in June. Contestants also have a chance to win one of 3000 limited edition Ford Centennial jackets. Commemorating Ford’s anniversary, 100 jackets will be awarded for everyday in June at Ford and Lincoln dealerships across Canada.
The Ford Centennial Celebration adds to Fords current 0.0 percent 60 month APR financing on most Ford and Lincoln vehicle lines.
For complete contest details visit your local Ford or Lincoln dealership.
Ford Canada’s operations include a National headquarters, six regional offices, six vehicle assembly and engine manufacturing plants, two parts distribution centers, and affiliates including Ford Credit, Jaguar, Volvo, Land Rover and Hertz. Ford employs more than 16’000 people, while an additional 21’000 are employed in 500 Ford and Ford-Lincoln dealerships across Canada. In 2002 revenue for Canadian operations were $23.3 billion, making Ford of Canada one of the countries largest privately held companies. Since 1990, Ford has invested nearly 9.5 billion in its Canadian operations. For more information please visit www.ford.ca.
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